Rowdii is a revolutionary new web utility that brings search and social media together. At the heart of the service are two innovative functions. Firstly, Rowdii automatically generates a social forum next to every website in the world. Via the forum, you can start discussions related to the site you are viewing. You can also attach images, files or videos. The forums allow you to provide honest feedback about products and services promoted on the web. Rowdii also gives people with similar interests the opportunity to interact with each other via the websites they like.

The second major function of Rowdii is that it allows users to link related websites to each other. So if you find a site you like, you can check the Linked Sites page to find other sites related to the one you’re viewing. Users can rate the relevance of the links provided, so popular links move up the list. It’s a type of intelligent site categorization powered by the very people that use the service. Both the Rowdii forums and Linked Sites can be accessed from a web-based version or a handy Firefox browser add-on.