GorillaSpot is an online social marketing platform that offers brands and online content publishers the opportunity to engage audiences via the web through the innovative and easy-to-use online video editing application (SpotMixer Platform). The SpotMixer platform offers users a simple and intuitive user-interface to interact with brand content by creating their own personalized videos that they can share via email or social networking sites. The viral features within the application provide for brand content to reach audiences far beyond traditional methods. GorillaSpot has developed mashup promotions for clients such as Paramount Pictures, CBS, FX Networks, Atlantic Records and NCAA